If we pay attention to the latest rumors about this, Apple could prepare its September keynote for the 12th. We should see the iPhone 15, the Apple Watch Series 9, the second-generation Apple Watch Ultra, maybe even an iPad mini and who knows if the AirPods Max 2.
The iPhone 15 Ultra seems to be one of the most modified launches in recent years. It will come with the A17 Bionics, Larger batteries, Very thin frames, titaniumetc. Probably One of its big attractions will be the new exclusive sensor of this model. The problem is that there are problems with its production, and it doesn’t look like it will be ready in time.
Problems with Sony sensors
According to an anonymous analyst (via 9to5Mac), Sony will not be able to deliver to Apple all the sensors agreed for this new phone. which would delay its launch until OctoberSeems. According to the media themselves, this would be a delay of three to four weeks.
That’s pretty important. Firstly because perhaps many will opt directly for the Pro model to receive it earlier, and secondly because Apple closes the quarter in September, and not being able to rely on sales of what will be their star product for them is a blow to their revenue. Anyway, it’s not new, it’s not the first time something like this has happened, and it’s not the end of the world.
Anyway, we will have to wait and see what exactly happens. I would dare say it would further strengthen the strategy of calling it iPhone 15 Ultra as rumored recently and not iPhone 15 Pro Max. By doing this, you create a new range of products, and taking into account the increase in prices and delay, It wouldn’t be a bad decision in terms of marketing., although it won’t take long to leave doubts.
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